Spinning ccTLDs for marketing purposes
Date: Wednesday March 27 2002, @05:49AM
Topic: Registrars

rforno writes "Talk about perversion of the ccTLD system.

A press release from "eNIC Corporation, a VeriSign Company" says it will "Begin Registering Domain Names Under Dot-SR, the Senior Domain.""

If you go to registry that's mentioned in the press release, here's what you're presented with:

DOT-SR IS THE INTERNET’S NEW TOP-LEVEL DOMAIN FOR SENIORS
.SR is the first Internet domain name for Seniors” in the English speaking communities, as well as "Señores" (Spanish), "Signori" (Italian), and "Senhores" (Portuguese).

.SR is a targeted domain that offers Seniors and the 50+ generation of “Baby Boomers”, the opportunity to obtain a personalized email address and web address that is specific to their interests & needs.

Buried deep on ENIC's Corporate Info page (they're owned by VRSN) they finally mention that .SR is a the ccTLD for the Republic of Suriname.

Does that mean we'll start seeing registrars promoting domains for other purposes, such as:

".DO" - for Simpsons fans
".GF" - for Guy and Girlfriends
".HM" - for those that like to think deep thoughts
".SO" - for those with life partners as 'significant others'
".KY" - for those with active sex lives
".MR" - for those of the male persuasion
".US" - for Under Seventeen (or UnSavory)

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Re: Spinning ccTLDs for marketing purposes
by michael (froomkin@lawUNSPAM.tm) on Wednesday March 27 2002, @05:50AM (#5577)
User #4 Info | http://www.discourse.net/
Personally, I fail to see the problem. Why can't a ccTLD do what it likes? I'd rather it gave free domain names to locals, but isn't that a local decision?
[ Reply to This | Parent ]
  • deja.vu by fnord Thursday March 28 2002, @04:41AM
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Ooh! Ooh! I got one!
by Undecided on Wednesday March 27 2002, @12:20PM (#5596)
User #3285 Info
Here's one for the old school geeks in the audience:

I'm gonna market Dominica's ccTLD to Dungeons & Dragons referees.

That's right, ".DM stands for Dungeon Master"!

I'll make a fortune! At least 10 or 20 bucks! Take that, Neulevel! You're not the only one getting rich off the infomercial superhighway!

(The sad part is that I just checked http://www.domains.dm/, and found out that .dm now stands for "digital marketplace". Um, sure. Right. Whatever.)
[ Reply to This | Parent ]
What's up with .yu?
by fnord (groy2kNO@SPAMyahoo.com) on Friday March 29 2002, @08:40AM (#5637)
User #2810 Info
March 14, 2002 CNN:

Representatives of Yugoslavia and its republics of Serbia and Montenegro have agreed to a new structure and name for the Balkan nation. [...] The country will be called Serbia and Montenegro if the agreement is ratified by the Serbian, Montenegrin and federal Yugoslav parliaments.

So what will become of .yu? According to analysts, it failed to repurpose itself in time to catch the wave of speculation mania, and is now scrambling to catch up. Additionally, while there were a very few desirable names which could have been sold for a great deal of money, it wasn't seen as having long term potential. According to anonymous sources close to the European Union/ICANN negotiations, one stumbling block has been that the EU considers .yu to be confusingly similar to .eu in an auditory sense and that the namespace wasn't big enough for both of them.

With the resignation, flight, and eventual capture of .yu's CEO, pundits were agreed that a rebranding strategy was necessary. Early talk on the street was that .sm would position them strategically to take advantage of the only revenue generator that still showed a positive cashflow online, pr0n sites.

However, the subsequent announcement that the Republic of San Marino was claiming prior IP rights to that space has the Balkan nation scrambling to come up with an alternative. An unidentified Bolivian government source is quoted as saying:

They can have ours. We don't need no stinkin' .BO.

-g
[ Reply to This | Parent ]
Re: Spinning ccTLDs for marketing purposes
by Anonymous on Thursday March 28 2002, @07:13AM (#5614)
um...just because some marketing hacks at veri$ign have huge budgets and are unable to come up with anything more original than more of the same repurposed ccTLD crap doesn't mean there's a market.

Consider how many registrations are actually sold in these repurposed ccTLDs...I just don't see any real demand there...
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  • This article comes from ICANNWatch
    http://www.icannwatch.org/

    The URL for this story is:
    http://www.icannwatch.org/article.pl?sid=02/03/27/094931