I thought it strange that the hundred million eyeball march on Europe seemed to flounder partway across the Channel, there being not an umlaut or accent grave in this wave. Adding that capability (while it might be non-trivial), from my partial dissection of the new.net plugin it is probably orders of magnitude simpler than doing so via the DNS. Adding it to new.net partner ISPs is a different kettle of fish, perhaps closer to the latter in terms of difficulty.|
However, according to this Industry Standard article, new.net's Chief Marketing Officer Steve Chadima says their multilingual domains will be here by the end of the year. Unless that's complete vaporware, even if new.net falls considerably behind schedule it is difficult to imagine ICANN getting there ahead of them.
Nominet (.uk)'s chief Willie Black doesn't want them landing either, equating new.net to script kiddies and akin to a virus (I think both considerably overshoot the mark). The ccTLD's seem to have joined with King ICANNute in an attempt to turn back the tide.
Regarding the possibly copied and pasted sunrise policy, it includes:
New.net established the Sunrise Trademark Policy to allow a trademark or service mark holder ("Claimant") to challenge a second-level domain name that has been registered in which that Claimant claims intellectual property rights. [emphasis mine]
Er, wouldn't an absolute defense against this claim be that subgenius.church.new.net, for example, is actually a 4LD? -g