There is also an alternative .free pseudo TLD maintained by new.net.
Speaking of which, there's another attempt to do what appears to be along the lines of new.net, without a plugin at bindzero, their site is short on details, and having the new.net plugin installed for the purposes of analysis is enough for me at one time, though it will be interesting to see which .free comes up in future or if I'm left with a smoking hole on my desk. Bindzero does claim that: "Our Partners: ALL Internet Consumers!", something ICANN could look into.
The so-called 'alt roots' seem to be popping up like mushrooms after a rain, or rather after an extended and ongoing ICANN new gTLD dry spell. While the DNSO GA, here for example, discusses whether to discuss them. If those paying attention can't tell the players without a scorecard, pity most "internet consumers". Along with "pre-registrations" for pending ICANN gTLDs, which range from misleading to outright scams, ICANN must bear part of the responsibility for all the murkiness flooding in to fill the hole where transparency was supposed to fit. -g