All this talk of benefiting the consumer is self-serving. Existing registrants will not benefit from the WLS, nor do they benefit from the status quo. End users of the DNS who take it as an authoritative addressing system will be mislead by the WLS, they are mislead by the status quo. Buying someone else's previously used domain name benefits only those who intend to mislead. So it shouldn't be surprising that those selling the name, whether the status quo or WLS, are also being misleading. That seems to be the coin of the realm these days. Here's some recent coverage on WLS from the Register. -g