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    How the New TLDs Can Go from Failure to Success | Log in/Create an Account | Top | 19 comments | Search Discussion
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    Re: How the New TLDs Can Go from Failure to Succes
    by Anonymous on Saturday April 27 2002, @12:01PM (#6050)
    Yes, I see flaws.

    First off, the only registries that have an interest in this would be biz, info and pro. The name people haven't a clue, and the others don't care.

    But info and biz have no money. Their funding was pulled, they're terribly underpowered and understaffed, and just don't have the resources. Pro is locked into a sales model that has no hope of success, and is dependant upon funding from partners who are hurting financially themselves.

    The only way your plan would work would be if ICANN were to hold another round now, and approve the 40 or so applicants who were turned down in the first round.

    The problem with a trade association is that you need enough traders to associate. In the current situation, you don't have that.

    The irony is that it's the registrars who are hurting the most, as they have practically nothing of interest to sell! You would think that the registrars would be the ones leading the charge for more TLDs to sell. Oh, but wait, most of the influential registrars comprise Afilias, and they don't want competition. There's that monopoly barrier to entry bugaboo again. Too bad nobody has the balls to go to court on that one.
    [ Reply to This | Parent ]
    Re: How the New TLDs Can Go from Failure to Succes
    by Ron_Bennett on Saturday April 27 2002, @07:50PM (#6053)
    User #3011 Info | http://www.wyomissing.com/bennett/
    Anyone who expects, or even thinks might, their website will get much traffic, for all practical purposes, is forced to register the .COM version too.

    Even many U.S. government agencies and non-profits register the .COM variation of any new domain names they register. Even the venerable ICANNWatch uses .COM too!!

    Failure to register the .COM version of a domain opens the door to domain name speculators, adult siite operators, etc to grab it and point that traffic elsewhere.

    And this is not only limited to domain names...anyone who is familiar with the toll free industry knows that 800 and to a lesser extent 888 are the prefixes to have...easy to remember, most people know they are toll free, and most importantly people are more likely to dial 800 when unsure of the prefix much like many people use .COM when unsure of a website address.

    And for some businesses like sex lines, they make a decent chunk of money just from people playing around dialing 800 numbers akin to .COM type-ins.
    [ Reply to This | Parent ]
    Re: How the New TLDs Can Go from Failure to Succes
    by Anonymous on Saturday April 27 2002, @08:53PM (#6057)
    Yeah, I see another flaw: I don't resolve ICANN's version of .biz, .info, or .name - I'm using the ones that were there first. So far I see no evidence that I'm missing anything useful or important.
    [ Reply to This | Parent ]
    Re: How the New TLDs Can Go from Failure to Succes
    by Anonymous on Sunday April 28 2002, @02:46PM (#6073)
    .biz doesn't seem to have made much of a splash yet... I can't recall encountering any significant sites there, though a few must exist somewhere.


    You obviously don't surf enough porn sites. .biz is a porn haven.

    [ Reply to This | Parent ]
    Re: How the New TLDs Can Go from Failure to Succes
    by Anonymous on Monday April 29 2002, @02:19AM (#6080)
    The marketing idea seem good. But I'm not so sure I agree with the part about the new registries being such failures.

    In particular it's interesting to see your comments about .name. I agree that the uptake of .name has been slow, but then you point to the reason yourself: They are still doing batch registrations, actually following the startup plan they presented in their ICANN contract.

    That might not be ideal for end users, but it is what they believed they needed to ensure an orderly start. Maybe it's worth giving them some credit for preferring a safe rollout over taking extra risks for the sake of a few bucks.

    After pointing out that they're still in batch mode, why should it be surprising that they have not yet done much marketing? You point out the problems with batch yourself. Have it occured to you that the .name guys may be fully aware of those problems, and don't want to make matters any worse by having tons of "normal" consumers registering and becoming pissed of.

    Seems to me that sitting on their cash and waiting with their major ad spending until they have gone to live updates and ironed out the kinks in their system, they are doing exactly what .info and .biz should have done.

    Even so, I regularly do the search "site:name -somelongstringthatneveroccursonawebsite" and the same for the other new TLDs on Google, and .name presence in the form of indexed pages has started growing quite rapidly lately. It is still very low, but

    I believe that for .name in particular the marketing effect of having a growing number of personal homepages out there displaying .name addresses will be very important. .name addresses is a whole lot more different from what people are used to seeing for personal homepages than what a name ending in .info or .biz instead of .com/.org/.net is for other types of sites.

    But I absolutely agree with you that the new TLDs need more exposure - taking on a dominating player is always tough, even more so when you are trying to sell something with only minimal differences in product.
    [ Reply to This | Parent ]
    Re: How the New TLDs Can Go from Failure to Succes
    by dixxy88 on Monday April 29 2002, @04:14PM (#6093)
    User #3338 Info
    Ok, I have another thought. www.new.net is a company that offers 29 other top level domains. I have spoken to their legal department in regards to the fact that they are not yet ICANN accredited, although they tried to assure me that they soon would be. If this were the case, is there any reason to think that this might be an entire new approach to the way corporations promote domains? The corporation that I work for (30,000 employees) did not have a centralized domain registry or domains manager prior to one year ago when I accepted the role. As it was easier for business units to register their own domains as opposed to figuring out a realistic solution, I discovered that my company had in the neighbourhood of 400 domains, plus another 200 or so in acquisition companies from 2000 & 2001. So I am left with a pile of domains that I need to reduce, and am trying to get a grasp on the potential future of the way that corporate America might use top level domains. My thought is that I am wondering if it is possible that if .com is a company's primary website, could other top level domains potentially be used in the way that redirects or subdomains are currently used?

    Here's what New.net is offering:
    .agent
    .arts
    .auction
    .chat
    .church
    .club
    .family
    .free
    .game
    .golf
    .inc
    .law
    .llc
    .llp
    .love
    .ltd
    .med
    .mp3
    .school
    .scifi
    .shop
    .soc
    .sport
    .tech
    .travel
    .video
    .xxx

    I am one of the over protective corporations that did register all of these to protect our intellectual properties and master brand from cyber squatters. I figured that 1 year might be time enough to determine what would happen with all of this.

    Does anyone have thoughts on this? Has anyone heard of people using these other top level domains? Also, does anyone know of any conferences or organizations which be useful for a domains manager?

    Thanks!
    [ Reply to This | Parent ]


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