March 14, 2002 CNN:|
Representatives of Yugoslavia and its republics of Serbia and Montenegro have agreed to a new structure and name for the Balkan nation. [...] The country will be called Serbia and Montenegro if the agreement is ratified by the Serbian, Montenegrin and federal Yugoslav parliaments.
So what will become of .yu? According to analysts, it failed to repurpose itself in time to catch the wave of speculation mania, and is now scrambling to catch up. Additionally, while there were a very few desirable names which could have been sold for a great deal of money, it wasn't seen as having long term potential. According to anonymous sources close to the European Union/ICANN negotiations, one stumbling block has been that the EU considers .yu to be confusingly similar to .eu in an auditory sense and that the namespace wasn't big enough for both of them.
With the resignation, flight, and eventual capture of .yu's CEO, pundits were agreed that a rebranding strategy was necessary. Early talk on the street was that .sm would position them strategically to take advantage of the only revenue generator that still showed a positive cashflow online, pr0n sites.
However, the subsequent announcement that the Republic of San Marino was claiming prior IP rights to that space has the Balkan nation scrambling to come up with an alternative. An unidentified Bolivian government source is quoted as saying:
They can have ours. We don't need no stinkin' .BO. -g