I read it. It made perfect sense to me. I run some mailing lists for a
small non-profit organization. We have our own domain name, EXAMPLE.ORG
(not our real name). I often see evidence that one of our subscribers has
misaddressed an electronic mail message to EXAMPLE.COM...
The problem is that to most ordinary people the ".FOO" at then end of a
domain name is practically meaningless. My parents, for example, are
utterly baffled by all this and once asked me to explain to them why it's
WWW.APPLE.COM and not just APPLE? Wouldn't that be easier to remember?
They wondered, why do we Computer Geeks always make things so unnecessarily
So as we get more top-level domains, most people are just going to see
them as something as meaningless as an area code - it's something you have
to get right in order to complete the connection. (Is it 1-888-CAR-TALK or
1-800-CAR-TALK? The only difference between .BIZ, .COM, .WEB, .INFO, and
.NET will be that you have to remember the right one. Many name owners
already realize this and try to snap up their name in as many TLDs as they
can in order to increase the chance that people will be able to find them
when they forget the "correct" TLD.
So yes, there is a sense in which more TLDs just increase user confusion
and don't really benefit anyone.
But as long as running a TLD appears to be tantamount to a license to
print money, there will be pressure to create new ones. But not too
many new ones, because that would decrease the river of cash flowing
to the existing TLD operators! So we're probably locked in to the current
painful process of slow TLD introduction for the foreseeable future.