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Chris Ambler explains: Why I'm Bitter
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The whole point of TLDs is classification to bring logical groups of sites together for the end user.
ccTLDs are the fastest growing area of the internet, the reason is they represent logical constituencies. The new gTLDs have had a limited impact on the web even .info the largest of these. The usage of the alternative .ws .cc, and .nu ccTLDs is shrinking.
So how does .web help the end user? What does it signify in their minds as its reason to exist?
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The idea that a TLD is an organization feature is your interpretation and merely an interpretion. TLDs as categories is not something required by technology.
By-the-way, a domain name is a key to an entire set of record types, only one type of which contains IPv4 address information. And once you get an address the machine that it references can export a wide collection of services.
Consequently the idea of a domain name as any sort of categorization tool breaks down as soon as one breaks out of the "internet is the world wide web" mentality.
Who cares what .web means to the mind of the end user. Exactly what "Disney" meant to folks in 1920 and exactly what .com meant to folks in 1970 - nothing. It's up to IOD to create their brand. And they should not be denied the opportunity to do so.
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