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    Highlights of the ICANNWatch Archive
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    This discussion has been archived. No new comments can be posted.
    Keith Teare's Iconoclastic Take on the SiteFinder Report | Log in/Create an Account | Top | 21 comments | Search Discussion
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    Re:Apply Keith Teare's Point to the .BIZ Contracts
    by Richard Tindal on Sunday July 25 2004, @08:18PM (#14031)
    User #4003 Info
    Actually, the usage rates for BIZ are remarkably close to that of COM. You may not think COM is a good 'role model' for usage, but I did want to provide some facts for BIZ relative to COM.

    This data comes from a recent (June/July 2004), independent study of both the BIZ and COM spaces. It was presented at last week's ICANN meeting in Malaysia.

    In BIZ, 31% of all registered names resolve to discrete, websites with actual content. In COM this is 33%. In BIZ 17% of names are re-directed to another URL (i.e. the names are used to drive traffic). In COM this is 31%. In BIZ 20% of names resolve to a 'parked' (under construction) site. In COM this is 8%. Finally, in BIZ, 32% of names don't resolve at all. In COM this is 28%.

    The key differences are that COM has a lot more re-directed names and a lot fewer parked names. We think this is due to large 'traffic generation' purchases in COM and, in the case of 'parked' names, to a number of BIZ customers who are earlier in their website development cycle.

    In the context of the threads above, the 32% of BIZ names that don't resolve are the ones purchased defensively by 'protectors' (very few of these 32% are speculative names -- the study showed less than 1% of BIZ names are actively 'for sale').

    While a 32% rate for non-resolving names is quite high, it is very common in most TLDs. The good news (for us) it that non-resolving names are declining over time as a percentage of all names.
    The proportion of names that resolve to discrete, content-filled BIZ websites increased by 52% since we did a similar study 18 months ago. The other piece of good news is that almost all sites are used for commercial activity (i.e. there are extremely few 'personal' or 'non-commercial' sites).

    Hope this is useful. Our conclusion is that BIZ is creating reasonable and increasing utility as a TLD.

    Richard Tindal
    Neulevel Registry
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