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    Highlights of the ICANNWatch Archive
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    OECD supports TLD auctions | Log in/Create an Account | Top | 22 comments | Search Discussion
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    "elevate their names, out of .com to the top" ?
    by Anonymous on Tuesday July 13 2004, @10:48PM (#13952)
    Actually, companies like IBM.COM do not really want to "elevate their names to the top". That could be viewed as DILLUTION of their famous trademark. They prefer to sit under .COM and .NET and be the *adjective* that makes them unique. That protects their trademark, their "brand". Protecting IBM.COM and IBM.NET is not a major chore. Having a lot of TLDs to protect one's brand is not desirable. Thus, you see ICANN catering to their master's wishes. There is one more stage in the evolution that could be viewed as a move to "elevate their names to the top". It should be obvious that combining .COM and .NET into a SINGLE TLD tailored for the Fortune 1000 will result in exactly what a company like IBM desires. If ICANN is successful at destroying all interest in .NET, as they did with .BIZ, then .COM becomes that "elevated" TLD. Once everyone uses .COM, then there is no need to have it. It becomes **implied** just like the root's dot that is at the right of domain names but rarely written. If Verisign is able to preserve both .COM and .NET, then the convergence to the "top" can center around the one symbol that trademark attorneys worship, which is the letter R with a circle (R). IBM.COM and IBM.NET migrate to become IBM.®
    [ Reply to This | Parent ]
    "elevate their names, out of .com to the top" ? by Anonymous


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