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    OECD supports TLD auctions | Log in/Create an Account | Top | 22 comments | Search Discussion
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    Re:Tender, not auction
    by KarlAuerbach on Tuesday July 13 2004, @07:28PM (#13948)
    User #3243 Info | http://www.cavebear.com/
    I said that I prefer an lottery associated with an auction; I didn't say that I prefer an auction alone.

    I agree with you that there are problems with naked auctions (er, when the auction is naked not the participants) especially since there are still a lot of folks who want TLDs of their own (many of the Fortune 1000 would, for example, want to elevate their names, like "ibm.com" out of .com and right up to the top.)

    I outlined many of the reasons why I want a lottery for a good chunk of TLD slots - see my blog entry
    Why Lotteries Are Better Than Auctions When Distributing New TLD Slots
    [cavebear.com] Since that time I have realized that lotteries alone or any other form of socially engineered method is probably going to have to be only a partial answer, hence my feeling now that we need to open some TLD slots via lotter and some by auction.
    [ Reply to This | Parent ]
    Re:Tender, not auction by KarlAuerbach
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    "elevate their names, out of .com to the top" ?
    by Anonymous on Tuesday July 13 2004, @09:48PM (#13952)
    Actually, companies like IBM.COM do not really want to "elevate their names to the top". That could be viewed as DILLUTION of their famous trademark. They prefer to sit under .COM and .NET and be the *adjective* that makes them unique. That protects their trademark, their "brand". Protecting IBM.COM and IBM.NET is not a major chore. Having a lot of TLDs to protect one's brand is not desirable. Thus, you see ICANN catering to their master's wishes. There is one more stage in the evolution that could be viewed as a move to "elevate their names to the top". It should be obvious that combining .COM and .NET into a SINGLE TLD tailored for the Fortune 1000 will result in exactly what a company like IBM desires. If ICANN is successful at destroying all interest in .NET, as they did with .BIZ, then .COM becomes that "elevated" TLD. Once everyone uses .COM, then there is no need to have it. It becomes **implied** just like the root's dot that is at the right of domain names but rarely written. If Verisign is able to preserve both .COM and .NET, then the convergence to the "top" can center around the one symbol that trademark attorneys worship, which is the letter R with a circle (R). IBM.COM and IBM.NET migrate to become IBM.®
    [ Reply to This | Parent ]

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