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NewTLDs : The Long and Winding Road
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Ben,
You had on #1. Lost me on #3.
#3 is probably the leading cause of #1 not happening. Defensive registrations kill a namespace.
A good part of the names of fortune-1000 are dictionary words, common surnames, or shared by numerous unrelated businesses.
The objective of new tld's should be to distribute registrations among more users, not aggregate them within the f-1000.
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Re:Quantitative Methods of TLD Evaluation
by Anonymous
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Bingo! Thank you for pointing out that defensive registrations are a prime example of why DNS should not be used as a TM index. It was not designed for that purpose and allowing it negates the very reason for having more TLDs available in the name space.
Ben has already pointed out that domains are not used for just the WWW and we all know that the WWW is not the internet, but one of many protocols.
Let the landrush happen. Special intersts have always had recourse for an abused trademark. Because of the IP defensive craze, there has been landslide of ridiculous global decisions pitting individuals from many countries against one another. Trademarks have no business in the DNS and TLDs have no business policing them.
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Certainly a new .INFO, for example, is of little use if every existing .COM registrant claims the corresponding .INFO. Then .INFO is merely a tax on existing .COMs -- making .COM registrants worse off, .INFO registrars/registry better off (revenue earned), consumers probably slightly worse off (someone has to pay for the registrations in the long run). So excessive defensive registrations, and the TLDs that encourage them, are a negative.
But what of a TLD with little or no defensive registrations? If two TLDs were truly the same in every other way, and if the TLD string itself were relatively generic ("INFO" or "WEB" makes the point just fine), wouldn't we feel better about a system that allocated microsoft.info to Microsoft, not a warehouser who also has 500 other names? Surely we don't think it's good for Microsoft to have to pay lawyers some thousands of dollars, and WIPO as much again, to retake the disputed domain later on. Again, I truly mean to run this analysis all else equal -- putting aside the other effects that such policies might have. And of course I choose Microsoft for a particular reason -- Apple (being a dictionary word), Ford (being a person's last name), etc. are clearly somewhat different.
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