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EURID chosen as registry for .eu
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Why?
As far as I know, NATO hasn't asked for, and doesn't need its own TLD. It seems to be quite content with nato.int. In fact the largest single part of NATO, the US military, already has its own TLD, .mil. (Which should really be .mil.us if you ask me.)
And do you *really* think there's a need for .na (north america)? I don't. It'd be less successful than even .name. The US doesn't even seem to manage to use its own ccTLD very much.
And the US has no reason to whine. It already has .gov and .mil, and is the predominant user of .edu. No reason to whine when the EU, 370 million people currently, a common borderless market of 15 + 10 + 3 countries, gets a much needed TLD based on an ISO 3166 reservation.
Now the EU is a schizofrenic organization. In some areas, the member countries are independent, in other areas, like trade, they are one firm block. An example: The EU has one single delegation to the WTO.
So in some instances, it is appropriate to use the national domain. Often because of the language thing. Or because its a national function that isn't coordinated by the EU.
In other cases, it is natural to use the .eu domain. Like websites for the European branch office of some multinational company. It is one common market, after all.
The EU is a special case in the world. It is a reason why it is reserved on the ISO 3166 list. There is a real logistical need for the designation. And there is a practical need for the TLD, which I think will probably be quite successful, easily drawing more registrations that say .info.
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