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Auerbach Weighs in for gTLD Lotteries
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What would be wrong with a system where ICANN would not make beauty contests nor auctions, but simply apply a standard cost recovery fee (possibly different for commercial and non-commercial applicants) to check whether the application meets some minimal technical standards? It could then authorize all the new gTLDs that meet the requirements - I'm quite sure that there's space for all the applicants. You could perhaps use auctions or beauty contests only when more than one applicant wants the same string (or conflicting strings, ie .apple and .apples) and they can't agree on changing their requested strings.
--vb. (Vittorio Bertola)
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