OWN? I didn't see anything about owning. They are the pioneering founders of the .WEB registry and have participating in the proof-of-concept and application process for over 5 years now.
In fact, every person on the planet can establish their own TLD given they have the technical means. You can have an unlimited number of .info TLDs all managed by an unlimited number of entities but only one will be in the A Root. You can do this for .COM also. So what is your point?
The fact that you can set up a server to resolve .WEB TLDs does nothing for the rest of the hundreds of millions of users who need to type in yorudomain.TLD into their browsers from anywhere on the planet and all end up at the same machine.
The issue is the accessibility and resolvability of the .WEB TLD via acceptance through ICANN's application process and not about some user setting up a DNS server to resolve .WEB TLDs for himself and as a joke for a couple of friends.
IOD (.WEB) has been participating in the TLD application process for the past 5 to 6 years starting with IANA (Jon Postel) ... now ICANN.
You do know this site is called "ICANNWatch right? It's about ICANN!. Perhaps you're using one of your alternate roots and we're looking at two different web sites because your logic just doesn't make sense here.