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    This discussion has been archived. No new comments can be posted.
    Public Interest Registry unveils much-anticipated, new website | Log in/Create an Account | Top | 13 comments | Search Discussion
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    Re:Branding
    by Ron_Bennett on Friday July 11 2003, @07:09PM (#11939)
    User #3011 Info | http://www.wyomissing.com/bennett/
    What's the point of having TLDs at all if they're perceived exactly the same by the public at-large?

    PIR in my view is taking the correct approach in regards to "branding".

    Your concern about .ORG becoming psuedo-restricted is certainly valid, but would such a situation truly be a bad thing?

    If anything, such perception would likely increase .ORG registrations by various organizations that serve the "public interest" that don't have a simple domain name now; and be easier to find since many internet users over time would become conditioned to associate .ORG with public interest websites.

    Perception sure beats outright restriction, such as the likes of .PRO and similar restricted TLD "backwaters". Bottom line, in my view, is that PIR has found a middle ground so to speak between unrestricted and restricted and is basically right on target in the way they are marketing .ORG
    [ Reply to This | Parent ]
    Re:Branding by Ron_Bennett
    Re:Branding
    by KarlAuerbach on Friday July 11 2003, @11:44PM (#11940)
    User #3243 Info | http://www.cavebear.com/
    .org has never, ever been reserved for, or even the preferred home, for "public interest" or "non-profit" entities.

    To transform it into one, even in perception, after the fact, does two things that, in my mind, are not very good:

        - First it places those who have built their network names in .org in the position of carrying an imputation about their names that may be not merely undeserved but also not desired.

        - Second, it takes one of the amazingly few open TLDs and, as a practical matter, closes the door to a greater or lesser extent on the idea that .org is an open TLD.

    The answer, of course, is for ICANN to allocate lots and lots of new TLDs so that this kind of branding of a TLD can occur in a TLD name that does not have incumbents.
    [ Reply to This | Parent ]
    • Re:Branding by cambler Sunday July 13 2003, @05:10PM
      • Re:Branding by dmehus Sunday July 13 2003, @09:39PM
        • 1 reply beneath your current threshold.
      • 1 reply beneath your current threshold.
    Re:Branding
    by dtobias (dan@tobias.name) on Monday July 14 2003, @11:37AM (#11958)
    User #2967 Info | http://domains.dan.info/
    I'm with you on this... As anyone who's read my writing knows, I'm a long-time advocate of the use of different TLDs in a logical manner, in contrast to the dumbed-down way the public seems to regard them these days. I agree entirely with PIR's stance; it's impractical to impose any sort of post-facto restrictions on .org registration when it's been wide-open for years (even if this wide-openness was a result of Network Solutions dropping the ball on enforcing the original concept of the TLDs rather than a well-thought-out policy decision), but creating a "marketing perception" encouraging people to think of the TLDs in differentiated ways can be even better.
    [ Reply to This | Parent ]


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