"Dear Members of the ICANN Finance committee and
Board
I represent a medium sized Registrar based out
of India operating under the name of Directi. I would like to offer my comments
on the ICANN 2004-05 budget posted on the ICANN website, as I do believe it
negatively impacts the business of a large number of Registrars and breaks down
this entire structure that ICANN has created over the last several years.
Due to the lack of a public forum on ICANN's
website I am having to send this email directly to you. I would appreciate it if
ICANN could put up an online forum to allow public comment on this budget
proposal. I detail out below in a structured format the reasons why I believe
the budget in its current proposed form would negatively impact the entire
domain name industry and ICANN itself
Impact of the new ICANN Budget on
Registrars
In very simple terms the new ICANN budget will
have one primary impact on Registrars - "the SMALLER ones will DIE and
newer ones will stop entering the field"
Lets investigate each of the effects on
Registrars -
Effect 1: Larger Registrars will not have to
change their Selling price while smaller Registrars will have to increase their
selling price
The $19000 per annum additional fee increases
the per domain name cost of large Registrars such as Netsol, Tucows, Godaddy etc
by a meagre 0.5 cents or lesser. Infact the $19000 per annum additional fee
increases the cost price of the top 20 Registrars by a meagre 10 cents per
domain name
The $19000 per annum fee however increases the
cost per domain of smaller and mid-sized Registrars by a large component. Check
the below table which shows how much the Registrar per domain cost would
increase if a Registrar is in any of the brackets below
Registrar Size
Increase in per Domain Cost
1000 domains
19 dollars
2000 domains
9.5 dollars
5000 domains
3.8 dollars
10000 domains
1.9 dollars
20000 domains
95 cents
50000 domains
38 cents
There are over 120 Registrars who fit in the
above set. This means that over 120 Registrars will find themselves in a
situation where they have to significantly change their selling price. This is
no easy task. Customers and Resellers will never accept a pricing modification
of this magnitude.
I have
also attached an excel sheet showing the ENTIRE LIST of Registrars (the list
is 3 months old) and the direct increase they will perceive in their DOMAIN
PURCHASE cost as well as the percentage increase they will see in their budget
contribution. It is clearly visible from this list that the smaller and
mid-sized Registrars (well over 120 in number) will be significantly impacted by
the current budget as proposed.
Effect 2: Larger Registrars will Save a HUGE amount of money while smaller
Registrars will be footing that bill
Until now the variable component of ICANN's
budget was divided amongst all Registrars in the ratio of the number of Domains
that they managed. This resulted in a per domain fee of 12 cents. In the new
budget if the same model had been adopted then the per domain fee would be
around 37.5 cents. Instead by passing on a $19000 per Registrar fee, this has
been reduced from 37.5 cents to 25 cents. This results in significant savings of
money for the larger Registrars at the cost of the smaller Registrars. For
instance lets compute the savings of the top five Registrars (Note the market
share figures are over 3 months old and therefore give only an approximate idea.
The actual savings are higher than the below figures)
Registrar
Savings [(Domains x 12.5 cents) - $19000]
Enom
$302,215
Register.com
$332,531
GoDaddy
$339,507
Tucows
$435,358
Netsol
$904,208
As you can see from the above table in the
earlier variable model fee Netsol would have to pay $900,000 (or 1 million
dollars) extra, which it is saving now by that cost being passed on in the form
of a fixed $19000 fee to the other smaller Registrars. While netsol makes money
on every one of those domains it sells, the variable component of that is being
borne by the tinier Registrars.
Effect 3: Smaller Registrars and startup Registrars will be
unable to sustain operations
Smaller Registrars and Startup Registrars will
not be able to sustain operations. As such they already have to compete in a
market where the larger Registrars have had a head start. Now think about the
fact that they have to additionally start at a disadvantage as compared to the
larger Registrars - namely a higher per domain Cost. This means a new Registrar
who does not currently have the capability to offer the features that an
existing old large Registrar does, now also buys the commodity at a higher cost.
This will completely stifle competition and put many a startup Registrars out of
business.
Effect 4: Several international Registrars in other countries will DIE, and
new potential applicants will be discouraged
A large chunk of the internet as everyone knows
is still concentrated in the United States. A large number of the world's domain
names are concentrated in the United States. Other countries have a relatively
small share in the Domain Name market. There were still however many Registrars
in various countries who had started operations and managed to sustain them
since the ICANN fee so far was primarily variable and based on the size of the
Registrar. This allowed a startup Registrar to begin operations without a
significant working capital overhead, and bring it to a sustainance level.
Now with the new budget process, Registrars in
other countries and emerging markets will not have the ability to gain as many
domain names as to be able to make operational profits. This will reduce
international participation in the ICANN process.
Impact of the new ICANN Budget on ICANN
In short and simple words the new budget
proposal "violates ICANN's core principles and does not foster healthy
competition and international participation"
Lets investigate this impact in more detail
Effect 1: The new Budget destroys smaller
Registrars and reduces Registrar competition, creating monopolies
As detailed already above in the previous section, the current budget favours
larger Registrars and will actually put the smaller and the mid-sized ones out
of business.
Effect 2: The new budget goes against a few principles stated in the ICANN
Registrar Accreditation Agreement
The new budget in its spirit is against certain
statements in the Registrar Accreditation Agreement as follows -
"Clause 2.3 General Obligations of ICANN. With
respect to all matters that impact the rights, obligations, or role of
Registrar, ICANN shall during the Term of this Agreement:
2.3.2 not unreasonably restrain competition and, to
the extent feasible, promote and encourage robust competition;"
The new budget DOES NOT promote and encourage robust
competition thus not maintaining the spirit of the above clause
"Clause 3.9.2 Variable Accreditation Fee. Registrar
shall pay the variable accreditation fees established by the ICANN Board of
Directors, in conformity with ICANN's bylaws and articles of incorporation,
provided that in each case such fees are reasonably allocated among all
registrars that contract with ICANN and that any such fees must be expressly
approved by registrars accounting, in the aggregate, for payment of two-thirds
of all registrar-level fees."
The above paragraph explicitly states - "provided that
in each case such fees are reasonably allocated among all registrars". The new
budget does NOT reasonably allocate the variable fees amongst all Registrars.
Effect 3: The new budget will not meet the ICANN budget
objectives
At a few places in the budget document ICANN states how
the new budget is supposed to be heavily reliant on Registrant fees paid to
Registrars. One of the objectives of ICANN's new budget was to try and work a
way whereby the final stakeholders, ie the Registrants, participate in the
process of paying for the ICANN budget. However this current budget allocation
mechanism does not do that. This is because the top ten Registrars will not even
bother to change their selling price to the Registrants since their cost does
not change dramatically in the new budget allocation process. These top ten set
represent over 25 million Domain Names.
This means over 25 million Registrants will not even
contribute towards the increased budget. Rather their contribution will actually
come from the smaller and mid-sized Registrars who will suffer in the bargain.
Effect 4: The new budget proposal will not meet the
ICANN budget targets and is essentially flawed
The new budget will directly result in a large number of
Registrars going out of business and additionally discourage a large number of
new potential applicants who were looking at applying for accreditation. This
will result in reduced revenues to ICANN if ICANN chooses to charge a $19000 +
$4000 per Registrar fee, since every Registrar who ceases to exist, or any
potential applicant who gets discouraged will result in one less participant
paying this $23000 fee.
If however ICANN instead does not charge a fixed fee per
Registrar but charges a variable fee per domain name only, ICANN will NEVER be
impacted even if certain Registrars cease to exist. Since ICANN will continue to
be funded on a per domain name basis, it will not matter as to the number of
Registrars who exist. I do believe this was the intent of ICANN - ie to have its
budget dependant largely on the end Customers (ie Registrants) as directly as
possible. The best way to achieve this would be to charge ONLY A PER domain year
fee (37.5 cents instead of 25 cents). This way smaller and mid sized Registrars
continue to survive and continue to pay their $4000 per annum fee, and
additionally ICANN does not bear the risk of not meeting its targets since the
revenue is not dependant on the number of Registrars, but on the number of
domains.
Effect 5: The new budget does not comply with the MoU
signed between DoC and ICANN
The Memorandum of Understanding between ICANN and DoC
starts of with
"On July 1, 1997, as part of the Administration's Framework for Global
Electronic Commerce, the President directed the Secretary of Commerce to
privatize the management of the domain name system (DNS) in a manner that
increases competition and facilitates international participation in its
management."
This budget move will unfortunately REDUCE competition and REDUCE international
participation, violating the principles laid out in this MoU
Effect 6: The new budget is partial to a set
of Registrars
The New budget is partial to a certain set of
Registrars in two ways. Firstly it is partial to the larger Registrars since it
does not increase their per domain cost.
Secondly it is partial to a set of Registrars
who will fall under the criteria of reducing their annual fees. The budget
mentions the ability for Registrars to apply for waiving of 2/3rds of their
$19000 fee component. Since the criteria for evaluating this are not objective
it may result in differences and partiality
In light of all of the above points I request
the finance committee and all other participants to modify the current budget
proposal by making two simple changes -
(1) eradicating the fixed per Registrar fee and
replacing the same with a reasonable per domain (per transaction) fee only so
that all Registrars are treated equally.
(2) change the Registry share of fees from a
fixed fee to a per domain fee so that the Registries end up funding an amount
proportional to their size and profits as opposed to a fixed small fee
irrespective of whether the Registry is managing over 25 million domain names
Thanking you
Yours sincerely
Bhavin Turakhia
Founder, CEO and Chairman
DirectI
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http://www.directi.com
Direct Line: +91 (22) 5679 7600
Direct Fax: +91 (22) 5679 7510
Board Line (USA): +1 (415) 240 4172
Board Line (India): +91 (22) 5679 7500
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