[Editor's note: It is too early to count .mobi out, but it was no accident that the technical priesthood singled out .mobi for its attacks (Tim Berners-Lee's silly arguments being a prime example). The problem with .mobi was that unlike virtually every other sTLD proposed, it might actually amount to something. Another commercially successful registry on the order of VeriSign does indeed pose a major challenge to ICANN's little stagnant pond. The only other sTLD that might have made a significant difference was .xxx, and of course that is the one ICANN doesn't mind letting out the word that it is dead. --MM]