"The Global Name
Registry currently offers personal domain name registrations at the 3rd level,
which are separated by two dots (for instance, www.peter.morgan.NAME). It also
offers personal web addresses (for instance, peter@morgan.NAME). GNR has found,
however, that many consumers prefer shorter, more familiar, 2nd level registrations
(www.petermorgan.NAME or abc.NAME), and that registrars and resellers also prefer
to sell and provision 2nd level registrations. Accordingly, GNR will offer standard
2nd level domain registrations, which will work just like .COM, .NET, .ORG,
.INFO AND .BIZ.
After opening the
second level, the Registry will continue to offer third level registrations
"We are very
excited about this new product," said Geir Rasmussen, GNR, chief executive
officer. "We will continue to offer personal domain name and email address
registrations at the third level, but we need to sell the products that the
market asks for. Our market research suggests that individuals want to register
simple, standard domains, that work like .COM. This new product will do just
The launch date
for registrars to start selling the new product is planned for November 2003.
names are already taken on the .COM domain," said Hakon Haugnes, president
of GNR. "We can offer consumers the ability to register a domain name that
reflects their personal name."
In addition, the
parent company of the Registry, GNR Limited, announced new executive appointments.
Chuck Mancini, who had been serving as chief executive officer, was elected
non-executive chairman of the board. Geir Rasmussen, one of the company's founders,
has assumed the role of chief executive officer, and was elected to the GNR
Limited Board of Directors. Hakon Haugnes, another of the company's founders,
about the .NAME second level opening, and a list of Registrars offering .NAME
second levels, can be found on http://www.nic.name."