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    Multi-lingual Domain Names VeriSign embarks on a Multilingual Strategy
    posted by michael on Wednesday June 12 2002, @04:16AM

    Anonymous writes "Imagine trying to distribute 500 Million clients and support them. This is how VeriSign believes they will solve the problem of multilingual domain names. On top of that it only works for the Microsoft browser and Outlook."



    To All IDN Registrars,

    Thank you for the positive response and valuable feedback resulting from my last communication. I want to reassure you that we are committed to your success on this program. We have worked very hard to ensure the next steps reflect a long-term strategy.

    I am pleased to announce two positive steps, designed to help maintain your IDN market share, re-energize your renewal efforts and help you capitalize on the untapped IDN market opportunity. The first is the extension of the IDN registrations, which are coming up for renewal beginning July 9th, 2002.

    The second is the Beta availability of the IDN browser plug-in and the email plug-in, which provides IDN resolution and enhances usability.

    IDN Extensions

    In listening to your feedback, it became clear that maintaining customer satisfaction as well as your IDN market share was a key concern and in the forefront of your thoughts. To address this, VGRS will extend, free of charge, all IDN registrations that are currently scheduled for renewal between July 9, 2002 and November 8, 2002, for a duration of 4 months. For additional details regarding this extension, please visit [LINK]. This is driven by our commitment to help you retain your IDN market share while we all proactively work on the distribution of the IDN browser and email plug-in.

    FREE IDN Plug-in Availability

    The IDN browser and email plug-ins are free and the Beta version will be available on June 24, 2002 and July 11, 2002 respectively. You can go to www.idnnow.com at that time for additional information and to download the IDN resolution plug-in (LangResolve) and the internationalized domain name email plug-in (LangMail).

    We first told you of this initiative back in April of this year. This lightweight plug-in enables the resolution of an internationalized domain name, while retaining the original script in the browser line. Previously using the server based "bridge technology" we were able to functionally resolve an internationalized domain name; however, the RACE string would supplant the original internationalized domain name in the browser bar, causing confusion and a negative user experience overall. The user naturally had a hard time reconciling the RACE string to the internationalized domain name they had entered. Neither could they bookmark a list of their favorite internationalized domain name sites, nor view the trail of the IDN sites they had visited. Email was and continues to be an important application. LangMail, the email plug-in for MS Outlook 2000 and 2002, will enable a user to send emails such as user@ML.com. We will continue to add support for additional email clients, such as Outlook Express throughout the year.

    Distribution

    In parallel to the above efforts, we are working on massive distribution of the plug-in using a number of channels. In the coming months I will update you on our successes. I am confident the continued enhancement of the IDN plug-in, coupled with an aggressive and broad-based distribution strategy will renew the internationalized domain name demand, well beyond the levels we experienced at the beginning of the testbed. It will also encourage the usage of internationalized domain names, which in turn further drives adoption. I welcome your offers to distribute the client to your partners, registrants, and end-users. Again please refer to our site www.idnnow.com to contact us to become a distribution partner.

    We are committed to your success in the IDN program and to proactively serve you, our customers. I will continue to share updates on our plans going forward for internationalized domain names. If you have any questions in the meantime, do not hesitate to contact us directly through either info@verisign-grs.com or 703-925-6999.

    Sincerely,

    Don Telage
    Senior Vice President
    Internationalized Naming Systems
    VeriSign® Global Registry Services


     
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    VeriSign embarks on a Multilingual Strategy | Log in/Create an Account | Top | 15 comments | Search Discussion
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    Re: VeriSign embarks on a Multilingual Strategy
    by PeterBarron (pebarron@hotmail.com) on Wednesday June 12 2002, @05:55AM (#7114)
    User #3240 Info | http://www.icannwatch.org/
    My God!

    Verisign is doing for IDN what New.net tried to do for new TLDs!

    How is this any different?!

    ++Peter
    [ Reply to This | Parent ]
    • 1 reply beneath your current threshold.
    Re: VeriSign embarks on a Multilingual Strategy
    by Grumpy on Thursday June 13 2002, @05:06AM (#7149)
    User #2759 Info
    Very interesting report from ComputerWire (via The Register), alleging that Verisign's plug-in actually resolves IDNs as 3LDs within "mltbd.net" - another domain conveniently registered to VGRS.

    If the report's accurate, does that mean that Verisign's solution IS identical to New.Net?

    - Grumpy
    [ Reply to This | Parent ]
    Re: VeriSign embarks on a Multilingual Strategy
    by PeterBarron (pebarron@hotmail.com) on Wednesday June 12 2002, @06:48AM (#7122)
    User #3240 Info | http://www.icannwatch.org/
    You must be kidding. How does the fact that New.net claimed that it was running TLDs in an alt root make it any different? Your logic is seriously flawed.

    New.net required a plugin to see their content regardless of source. Verisign requires a plugin to see their content, regardless of source.

    In both cases, what's being sold is an addition or enhancement to the DNS that requires a plugin. In both cases, the data is stored in the DNS. In the case of New.net, in a 4th level domain. In the case of Verisign, in a newly-purchased 2nd level domain. But in both cases, you need special software to make use of it.

    They are absolutely identical.

    ++Peter
    [ Reply to This | Parent ]
    Dueling plugins
    by Undecided on Wednesday June 12 2002, @01:31PM (#7133)
    User #3285 Info
    I was just going to say that, myself. There already have been complaints about the new.net plugin disabling (or being disabled by) similar plugins (like the RealNames plugin). The Versigin client almost certainly will cause problems for New.Net, and vice versa.

    All of the "alternate naming" plugins work the same way: They hijack Internet Explorer's "Search from address bar" (which normally sends unresolvable type-ins to MSN) so that it sends type-ins to the plugin's company. When a user installs more than one alternate-naming plugin, it's usually the most-recently installed plugin that's going to end up controlling the address bar.

    I hate to say it, but I think new.net is currently winning the "Most Plugin Installed" contest. I say this because a lot of non-NewNet webmasters have started seeing a small traffic stream from New.Net's search engine, Quick. (It includes non-NewNet domains in its results.)

    I think Verisign might have enough influence to give New.Net a run for the money, though. It all depend which is a more popular idea: new TLDs or multilingual TLDs. I expect there will be a lot of complaints about dueling plugins in the near future.

    I wonder what they're saying about this in the new.net forums?
    [ Reply to This | Parent ]
    Re: VeriSign embarks on a Multilingual Strategy -
    by PeterBarron (pebarron@hotmail.com) on Wednesday June 12 2002, @04:59PM (#7137)
    User #3240 Info | http://www.icannwatch.org/
    Yes, but SHOULD they do this?

    It's not clear to me that they should. Especially after making such a to-do about New.net's identical solution.

    If ICANN and others aren't hypocritical, they will complain about this just as loudly as they did when New.net introduced their plug-in.

    Then again, I don't expect that to happen. ICANN is about as hypocritical an organisation as there is.

    ++Peter
    [ Reply to This | Parent ]
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