Where did we pass the point where we should have disallowed such rich but clueless megacorps from stumbling onto the infobahn and disrupting traffic? It must have been awhile ago.|
For example, Nissan Motor Co., now at nissandriven.com, tells me to ditch my extremely HTML compliant Opera 6 browser as: The browser you are using will not allow you to fully enjoy NissanDriven.com. I think I'll pass, thanks. If Nissan Motor Corp had simply ignored Uzi then typing Nissan Motor in Google would not have resulted in Uzi showing up twice in the first ten hits. Who is responsible for that dilution?
Uzi claims that his case has received no national media attention because of Nissan's huge advertising budget (Uzi says that amounts to $400,000,000 in the US alone). I'm not convinced that is happening, there are many somewhat similar cases out there that don't receive widespread coverage unless there is a further hook than some Jane or Joe Average being done over by a huge corporation. There just isn't that much newsprint.
I also compare it to the similar Armani case that only received widespread coverage after (in that rare instance) David actually slew Goliath, or at least kicked him in the britches. BTW, armani.com now rather incongruously resolves to whistler.com, a ski resort north of Vancouver where A. R. Mani, and I, hang our snow shoes.
Regardless, if the mainstream media won't handle it, there's always the internet. It did receive WIRED coverage 18 months ago (with Jonathan Zittrain betting on RealNames Nissan...oh well). Yesterday the story made Declan McCullagh's politech list (but at time of writing doesn't appear in the archives). And hence this submission to ICANNWatch.
Memo to Nissan Motor Co.:
1. Domain names aren't worth what they used to be (and they probably never were).
2. Uzi might not have $10 million (perhaps he already lost it in a trademark lawsuit with a machine gun manufacturer).
Therefore at what point does the loss in good will pull out and pass any potential benefit? It must have been awhile ago.
-g, another number you'll never count as a customer.