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    Highlights of the ICANNWatch Archive
    (June 1999 - March 2001)

    New gTLDs Is Afilias Living Up To Its Promises?
    posted by michael on Tuesday October 16 2001, @02:34AM

    Anonymous writes "Afilias refuses to say whether or not they've actually honored the terms of their contract. Rumors abound that Afilias's funding dried up long before they went live, but both Afilias and ICANN refuse to comment. Afilias's contract with ICANN has a lot to say about money."

    6. Funding Commitment

    Afilias shall ensure that it obtains a minimum of US $4,790,000 in funding. At least US $1,700,000 of such minimum amount shall be obtained prior to the Effective Date of this Agreement, and the balance shall be obtained no later than seventy-five (75) days following such Effective Date. Such funds will be restricted solely for Afilias' activities in establishing and operating the TLD Registry through the date that is one year following the Commencement-of-Service Date.

    7. Cooperative Marketing Campaign

    Afilias shall initially allocate a minimum of US $6,000,000 for cooperative marketing expenses. Such funds will be restricted solely for Afilias' activities in marketing the Registry TLD.

    Afilias shall develop a cooperative marketing campaign for ICANN-Accredited Registrars that are parties to Registry-Registrar Agreements with Afilias. Under this campaign, for every dollar (US $1) spent by an Eligible Registrar, Afilias shall provide a matching contribution of fifty cents (US $0.50), provided that no individual Eligible Registrar may receive more than 10% of the amount allocated by Afilias for that year's cooperative marketing campaign.

    At least US $1,000,000 of the US $6,000,000 initially allocated for cooperative marketing expenses shall be allocated for the cooperative marketing campaign during the first year after the Commencement-of-Service Date. After the first year, the remainder of the US $6,000,000 will be utilized for cooperative marketing unless Afilias determines that these funds should be reallocated based on the experience of the first year's cooperative marketing campaign. The reallocation of these funds will be subject to ICANN consent, which consent may not be unreasonably withheld or delayed.

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    Is Afilias Living Up To Its Promises? | Log in/Create an Account | Top | 20 comments | Search Discussion
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    Re: Is Afilias Living Up To Its Promises?
    by kodo (binaryloop@nospam.yahoo.com) on Tuesday October 16 2001, @04:06AM (#2943)
    User #21 Info | http://www.paradigm.nu/icann
    Someone should write to Karl and ask him to bring this topic up in November at the Board meeting.

    I have seen ONE television commercial (on CNN) by VeriSign where they mention the .info TLD. But, it is more of a plug for themselves and their services and not a direct advertisement for dot info.
    [ Reply to This | Parent ]
    Something else used to be here
    by Anonymous on Thursday October 25 2001, @04:48AM (#3157)
    I have deleted a comment that accused a named individual of obscene sexual practices. Due to the limitations of our software, the effect of this appears to have been to delete some intersting and substantive comments that were replies to it, including information about consumer awareness of .info.

    One such comment, from anonymous, said:

    According to a recent Legg Mason survey, 96% of the respondents had heard about the availability of .info.

    This compares to 23% that had heard about the availability of other new TLDs including .pro, .museum etc., and the new.net names.

    Also according to this same survey, 79% of the S+P 500 had registered their .info name.

    Combined, this indicates that the Afilias marketing has been successful. It has not exclusively focused on North America however, which is why those of you that spend all your time watching CNN probably haven't been exposed to the campaign.

    This produced more replies:
    Re: Is Afilias Living Up To Its Promises? (Score: 0) by Anonymous on Tuesday, October 16 @ 09:51:01 MDT


    The only reason that people have heard of .info is because of all the bad press.

    Afilias hasn't spent a single dime on marketing yet.

    Re: Is Afilias Living Up To Its Promises? (Score: 0) by Anonymous on Tuesday, October 16 @ 11:33:22 MDT

    They're marketing in Europe. This is a global business, after all.

    Re: Is Afilias Living Up To Its Promises? (Score: 0) by Anonymous on Tuesday, October 16 @ 11:37:28 MDT

    We have offices in England and Germany, and a partner in Stockholm. Nobody there has seen any marketing.

    Can you provide examples?

    Re: Is Afilias Living Up To Its Promises? (Score: 1) by simon on Tuesday, October 16 @ 15:22:37 MDT (User Info) http://www.adult.shop

    I haven't seen any. But friends say they saw some on n-tv, a German news TV network.

    Re: Is Afilias Living Up To Its Promises? (Score: 0) by Anonymous on Tuesday, October 16 @ 10:19:17 MDT

    Oh yeah?

    Please cite the legg mason survey. Also, please include URLs to advertising done outside of the US. How about MP3 files of the radio ads? How about realvideo of the television commercials.

    More hot air.

    Looks like someone hit a nerve! Afilias is here trying damage control!

    Re: Is Afilias Living Up To Its Promises? (Score: 0) by Anonymous on Tuesday, October 16 @ 13:10:42 MDT

    Yeah, that survey polled everyone who was involved with the DNS. I'm surprised there were 4% who didn't know about .INFO.

    Re: Is Afilias Living Up To Its Promises? (Score: 0) by Anonymous on Tuesday, October 16 @ 14:19:37 MDT

    Actually, I did *once* catch the last bit of a commercial on CNN International... it ended with a huge ".info" logo. I have not seen any other advertising in The Netherlands. In a German magazine, there was an ad by a German registrar that offered .info domains.

    [ Reply to This | Parent ]
    Re: Is Afilias Living Up To Its Promises?
    by kodo (binaryloop@nospam.yahoo.com) on Tuesday October 16 2001, @07:08PM (#2974)
    User #21 Info | http://www.paradigm.nu/icann

    "Should have spent my money on .com names!"

    YUP! That's exactly what they want you to think. The .com registry just got a lot more valuable. And, if VeriSign gets their way... dot com names are going to become a lot more valuable soon!
    [ Reply to This | Parent ]
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