If the ChinaOline news report is right, this case seems to be a garden-variety trademark infringement case, or at least as garden-variety as you would expect to find in Beijing No. 2 Intermediate People's Court:
The suit claims that the defendant allegedly launched its Web site on May 18, 2000, using the name www.SinoProjects.com. (Sino Projects is the English translation of Zhongguo Xiangmu Wang). In addition, the suit claims that the name Zhongguo Xiangmu Wang was used on the SinoProjects Web site.
In other words, it appears that the claim is that the English-language domain name, and the use of trademarks or tradenames on the associated web site, infringe a Chinese-language trademark.
Nope, not a multilingual domain name case at all. Just another multi-language trademark infringement case. In the People's Republic of China.
Then again, perhaps domain name cases are not common in Chinese courts. In which case, since the language of the proceedings is Chinese, this might in fact be the first Chinese-language domain name case...
And yes, I know this isn't technically a UDRP matter, since it's in a court. But we don't have a category for domain names in the courts--yet.
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